The world leader in fashion footwear and accessories, ALDO hosted a unique fashion event in New Delhi on September 14th at Blue Frog. The brand launched its F/W 2013 collection showcased by 100 youth walking the ramp. #WalktheRunway was a perfect representation of celebration of fashion, with consumers being fashion connoisseur for the night.
With around 7000 valid entries from across the country, 100 lucky winners got the chance to walk the ramp to unveil the F/W collection and sashay the ramp. The panel of judges included ace model Nayanika Chatterjee, renowned choreographer Shy Kalra, fashion photographer Hemant J Khendilwal and the Editor of Cosmopolitan, Nandini Bhalla. Other eminent judges included Ambreen Khan, Archana Kumari and Shivjeet Khullar.
Nayanika Chatterjee, Ex Supermodel, spoke to the contestants about how fashion is not limited to how you look but how you perceive style. She congratulated all the 100 contestants on being a part of this project.
The show was choreographed by Shy Kalra and the contestants were also given grooming tips by her to walk with panache and elegance.
Shahid Kapoor and Ileana D’Cruz joined the celebrations and felicitated the winner with Aldo Hampers and congratulated Preeti Dhatta on the unique opportunity to walk the ramp at a leading fashion week in Geneva as part of the gratification. The runners up were felicitated by the Panelists and will get a chance to walk the ramp for the most prestigious Fashion show in India.
Here is my INSTAGRAM Diary from the vent, Live and kicking!
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