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Showing posts with label International woolmark prize. Show all posts
Showing posts with label International woolmark prize. Show all posts
Rahul Misra Announced Finalist For India And Middle East
// By Devina

THE 2013/14 INTERNATIONAL WOOLMARK PRIZE


Rahul Misra was announced today as the winner of the India & Middle East selection for the 2013/14 International Woolmark Prize, during 
the award event held at the beautiful Leela Hotel in India.


A judging panel comprising of local and International industry experts including Peter Ackroyd – President, International Wool Trade organisation, Imran Amed - Founder, The Business of Fashion, Martin Grant - Designer, Simon Lock - CEO of The Lock Group, Manish Arora – Designer and Sunil Sethi, President of FDCI, selected the winner.
Rahul Misra was awarded for the stunning wool outfit which presented the idea that seeks to portray the journey of human race and the process of metamorphosis that our planet has undergone in the last century. The winning garment displayed progressive graphic hand embroidery with merino wool yarn on merino wool jacket dress. The graphic originates from petal lotus to morph into compleax structures.
Chosen amongst the 10 most promising talents coming from India and the Middle East, the winner gains a financial contribution of $50,000 AUD, plus the opportunity to compete in the International competition, representing India and the Middle East at the grand final event, taking place in Milan in February 2014.
For the next six months the designer will be required to develop a capsule collection in Merino wool, to be showcased during an extraordinary event which will showcase the five finalists which will be selected from across the globe.
This  designer will compete for the final international prize – an additional $100,000 AUD and the opportunity to be stocked in the most important retailers of the world including Harvey Nichols – London, Saks Fifth Avenue - NY, 10 Corso Como – Milan, Joyce – China, David Jones – Sydney and My Theresa – Germany and online.
Rob Langtry, Chief Marketing & Strategy Officer, The Woolmark Company explained, “We congratulate Rahul on winning the India regional prize. With the exciting expansion of the prize in in this region, which now covers UAE, Pakistan and Lebanon, the award is becoming more competitive and more interesting each year. We look forward to supporting XX and their journey toward the final event in Milan in February 2014.”
Visit: www.woolmarkprize.com

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Wool is where the future of fashion Lies...!
// By Devina


Designers across the globe are finding their calling in a fabric that hasn't been absorbed by fashionistas yet. The woolen fibers known to provide a special blend of fineness, next-to-skin comfort and ease of styling is the forecast for the upcoming seasons. To celebrate this experience, the Woolmark Company relaunched the International Woolmark Prize this year at the Leela, New Delhi to help promote outstanding design talent from around the world, and through its design innovations inspire and educate consumers on the natural beauty of Merino wool.






The judging panel for India included Priya Tanna, Editor-in-Chief – Vogue India
Pradeep Hirani, CMD – Kimaya Fashion Private Limited, Simon P Lock, Founder of Australian Fashion Week and Sunil Sethi, President – Fashion Design Council of India.









The winning design came from the duo Pankaj and Nidhi. The woolen ensemble garnered maximun appreciation because of it's three C's- Colour, Contemporization and craftsmanship. With generous use of colours, there outfit represented a sense of freedom and authenticity.






No Fashion party is ever complete without- Rohit Bal.Seen here is Bal with the winners!







The winners will travel to London courtesy of The Woolmark Company to London Fashion Week in Feb 2013, where they will get to present an entire capsule collection of Australian merino wool and an international winner will be selected.






From Runway to stores of celebrated designers, Wool is making it's way to the fashion broadcasting forums already. Get your best woolen designs in place and yes keep it stylish!


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